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The New Era of Digital Football Management: Premier League’s Official Deal with Football Manager to Enhance In-Game Experience

The Premier League and Sports Interactive, the company behind Football Manager (FM), have announced a licensing agreement.

All 20 teams’ official logos, uniforms, badges, and player faces will be included in the 2025 version. The agreement will last for four years and add a new layer of customisation for fans of the popular management simulation game.

Sports Interactive’s studio director, Miles Jacobson, stated: “We are thrilled to announce that we are finally collaborating with the Premier League, as we have always wanted to do since Football Manager’s launch.

“The partnership isn’t just about the huge in-game benefits it’ll give our fans, but also the opportunities it provides us to help with the incredible things that the Premier League and their clubs do off the pitch.

“That includes community and charitable work, two things we’re enormously passionate about, as well as the ability to work with some of their existing partners.”

Only Manchester City and Brighton, two Premier League teams, will have official uniforms, badges, logos, and player faces in the 2024 edition. Brighton has an agreement with FM that dates back to 2020, while Sports Interactive became one of City’s official partners in 2023. Although the other eighteen Premier League teams in FM24 have the necessary names, they do not own any legitimate licences.

With the signing of a four-year licensing agreement with the Premier League, Football Manager 2023 has advanced further. It was the first game to work with UEFA to fully license all club tournaments for the first time.

The largest change will be that supporters will not need to obtain personalized logos and team kits from unaffiliated sources in order to imitate the Premier League’s legitimacy.

Another noteworthy modification is that FM25 will now contain the official title for the English Premier Division, thus you will not need to seek for it in-game.

(Photo: Sports Interactive)

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